Sue Benuck

Sue has been helping clients get funded at Advance since 2014. Prior to coming to Advance, Sue worked at Madison Resource Funding for 25 years as the National Sales Director. In her decades immersed in the industry, she has made countless connections and helped clients grow their staffing business time and time again.

Sue received her degree in Business Management from Husson University in Maine. When she’s not in the office or on the road, Sue likes to play golf, do water sports, and travel all around the world, especially to Europe. Sue is also a dedicated volunteer with the Special Olympics and CASA, an organization that helps children in abusive situations.

Territories: Connecticut, Georgia, Maine, Massachusetts, New Hampshire, North Carolina, Rhode Island, South Carolina, Texas, Vermont, Virginia, United Kingdom

Favorite food: Seafood

Favorite movie: Goodwill Hunting

Favorite hobby: Water sports

Read Insights from Sue Benuck
  • team at computer

    Winning the Enterprise Contract Is Just the Beginning: The Hidden Capital Strain of Fortune 500 VMS Programs
    Landing a national account with a Fortune 500 company via a Vendor Management System (VMS) or Managed Service Provider (MSP) is a major milestone—a chance to place hundreds of contractors at once and catapult your firm to a new level. The excitement, however, often turns to concern when the financial reality hits. These contracts come…
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  • A Billion Dollar Mistake: Why You Can’t Ignore Job Descriptions in an AI World
    An interview with Kat Kibben on the “billion dollar mistake” in staffing – ignoring job descriptions in an AI world.
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  • No One Wants to Talk to You; Here’s How to Get the Sale Anyway
    When it comes to staffing sales these days, no one wants to talk to you. Here’s how to win business anyway. This article is a preview of a panel at Staffing World that distills candid advice from experts on how to win business in a difficult sales environment.
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  • Clarity Beats Chaos: How High-Performing Staffing Teams Stay Focused Under Pressure
    This article interviews high-powered staffing leaders on practical strategies to move from chaos to clarity, drive real progress, and build a culture of accountable performance. (Preview of a Staffing World 2026 panel)
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  • The Hardest Call in Security: Passing on a Profitable Contract Because You Can’t Fund Payroll
    The call comes in: an enterprise property group needs 30 armed officers across five new locations starting next Monday. It’s a game-changing contract, the kind that can transform your security firm’s entire year. The revenue potential is massive—until your CFO points out that funding six weeks of officer payroll out-of-pocket before the first client payment…
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  • What Lenders Look for When Funding Staffing & Recruitment Agencies
    What Lenders Look for When Funding Staffing & Recruitment Agencies When a staffing firm seeks funding, lenders and financing partners look past the top-line revenue and focus on one thing: risk. The staffing industry’s unique business model—with its weekly payroll obligations and long client payment cycles—presents a different risk profile than almost any other business….
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  • When Success Causes Friction: The Limits of Traditional Bank Financing for Fast-Growing Staffing Firms
    Your enterprise staffing firm just secured a transformative contract—a multi-year agreement to place 300 healthcare or IT contractors. It’s the kind of win that defines a company’s trajectory. You call your commercial banker to discuss the working capital needed to support the massive increase in weekly payroll, only to be told your line of credit…
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  • The Hidden Challenge of Security Operations: Managing the Back Office
    The Hidden Challenge of Security Operations: Managing the Back Office Winning a contract for 50 armed officers across multiple commercial facilities is a victory—until the back-office reality sets in. Managing complex shift differentials, state-by-state guard card compliance, overtime rules, and weekly payroll can quickly overwhelm an agency’s administrative team. Many security business owners start out…
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  • When Winning Big Threatens Your Bottom Line: The Cash Flow Challenge of Security Volume Spikes
    When Winning Big Threatens Your Bottom Line: The Cash Flow Challenge of Security Volume Spikes Picture this: An unexpected storm hits in the Southeast, creating an emergency demand for 200 security officers across retail and critical infrastructure sites. The holiday shopping season requires you to triple your unarmed guard posts overnight. The revenue potential is…
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  • women in business attire smiling

    The Risk of Leveraged Funding: Why Your Partner’s Cost of Capital Limits Your Growth
    The Hidden Ceiling: How Your Funding Partner’s Capital Structure Dictates Your Growth Picture this: Your staffing firm just landed a massive account—a 500-contract-worker deployment for a Fortune 500 client. You call your payroll funding provider to increase your credit line, only to hear the words that can stall a business in its tracks: “We can’t…
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  • The Practical AI Playbook for Staffing Firm Leaders
    In this webinar replay, marketing and AI expert Jeff Staats offers a free educational webinar designed specifically for staffing firm leaders who want to leverage AI with confidence—not confusion. In this webinar recording, you’ll learn how to cut through the noise and identify practical ways AI can help your team work smarter, improve efficiency, and…
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  • Disaster Recovery Team

    The Calm Before the Storm: Financial Preparedness for Hurricane and Wildfire Seasons
    Staffing firm owners have, on average, about 15 million things on their plate. It’s no wonder marketing sometimes takes a backseat. With lean staff and budgets, and time constraints, it’s often the first thing to get cut. You’ll get more business, you might think, by just focusing on sales.
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