Robert Mocerino

For over 35 years, Robert has devoted his career to working with staffing companies helping them to manage and grow their businesses. Having extensive experience in almost every vertical in staffing, he has proven success delivering working capital solutions to staffing companies and building partnerships.

A former entrepreneur, Robert operated his accounts receivable management company for 18 years managing the receivables and cash application for Fortune 500 staffing companies. In 2003, Robert joined Sterling National Bank (former Resource Funding Group, now known as Webster Bank) where he was responsible for managing the portfolio and credit and collections area of the payroll finance division.

After many years in credit and operations, he transitioned into client originations where he could work more closely with staffing companies to help them start and grow their business. As a former entrepreneur, Robert brings to the table a unique talent knowing what it is like to run a business. For two years, he held a senior position at Prosperity Funding developing their government contracting book before returning to Sterling in 2017 where he served as a Managing Director, Commercial Services. Most recently, Robert held a position as SVP, Managing Director Staffing and Government Originations at White Oak Commercial Finance where he furthered his knowledge of factoring and asset-based lending.

He is a member of multiple state staffing associations and serves on the board of directors for the NY and Massachusetts Staffing Associations where he is involved in various committees.  He is an active member of the American Staffing Association, Staffing Industry Analysts and Affiliated Staffing Group and supporting diversity and inclusion across the industry.   He is a Certified Paralegal (Georgetown University) and holds a bachelor’s degree (Kent State University).

Robert prides himself on developing and maintaining client relationships and is a strong proponent of consultative selling.  In Robert’s words “It brings me great joy to be working with a company that shares my deep passion for the staffing industry, to which I have dedicated most of my career. I am looking forward to working with staffing companies of all sizes in helping them to start, maintain and grow their businesses.

When Robert is not traveling or visiting clients, he enjoys time with his family and grandkids, dining out and going to Broadway shows.

Territories: Delaware, Maryland, New Jersey, New York, Pennsylvania, Washington, D.C., West Virginia

 

Favorite Movie: Too many to count, but if I have to pick one, Lord of the Rings: Return of the King”. Easier choice would be for favorite play – has to be “Phantom of the Opera”

Favorite Food: Spaghetti Bolognese

Favorite Hobby: Swimming, kayaking, skiing

Read Insights from Robert Mocerino
  • typing at a computer

    Executive Perspectives: AI as a Labor Upgrade
    An interview with Mike Jacoutot, CEO of Butler Street, on how AI isn’t a tool upgrade – it’s a labor upgrade. And winning firms will redesign how they operate, not just bolt on technology.
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  • women in business attire smiling

    Women in Staffing Leadership Masterclass: Executive Readiness
    An interview with Robin Mee, CEO of MeeDerby, on executive readiness and how new leaders can avoid common missteps.
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  • man in hardhat in a warehouse

    Light Industrial Staffing: Has the Game Changed?
    An interview with Jason Leverant, CEO of AtWork Group, on the topic of light industrial staffing and the need to adapt to evolving client priorities and workforce dynamics.
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  • Business meeting discussing economic outlook and cash flow strategies for staffing agencies.

    How Economic Uncertainty Is Changing Cash Flow Planning for Staffing Agencies
    By: Advance Partners When interest rates rise, businesses stop hiring, and payment terms stretch — staffing agencies feel it first. When you are paying employees weekly or biweekly while clients may take 30–90 days to pay, any shock to collections or volume hits cash fast. Economic uncertainty isn’t new, but the way smart staffing firms…
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  • Recruiter analyzing cash flow

    Why Staffing Agencies Struggle With Cash Flow (Even When They’re Profitable)
    If you run a staffing agency, you’ve probably lived this paradox: the P&L shows profit, but cash feels tight every Friday. You’re not alone. Staffing firms can be operationally sound, winning new business, and still struggle to fund payroll. The reason isn’t mismanagement — it’s the math of the business model. The Cash Flow Paradox…
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  • employees-deciding-to-outsource-back-office

    When Should a Staffing Agency Outsource Its Back Office?
    Running a staffing agency means juggling weekly payroll, multi-state taxes, invoicing, and collections—while also recruiting, selling, and keeping clients happy. And even for the most motivated owner-operators, keeping everything in the air is a challenge. Even the most profitable firms hit a point where back-office work slows growth. So the question becomes, when should a…
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  • The Right Fit Drives Profit: How Candidate Alignment Boosts Staffing Performance
    In staffing, success isn’t just about filling seats, it’s about placing the right person in the right role. Helping candidates find the right fit isn’t just good for workers, it’s a hidden profit center for agencies.
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    Finding the Right Fit: How LGC is Rebuilding Culture, Strengthening Systems, and Scaling for the Future
    We sat down with Glen Greenawalt, President & COO at LGC Associates, to talk about his journey in staffing and LGC’s culture transformation from the ground up.
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  • Proactive Growth Strategies: Using KPIs to Identify Scale-Ready Opportunities
    In this webinar replay, Dan Mori from Staffing Dashboard will help you learn how to interpret the KPIs that reveal when your team, systems, and cash flow are primed to expand. You’ll also explore how to structure funding relationships that support your goals without overextending your business. Whether you’re adding a new client, opening a branch, or scaling headcount, this session will help you build with intention, and confidence.
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  • Man working on his computer in front of a large window. he has his head in his hands in sadness.

    What a Possible Recession Means for Your Staffing Firm
    Recruiting & Hiring During a Recession In light of the long-term global health crisis of COVID-19 and the accompanying economic uncertainty, many economists and analysts predicted a recession could be imminent. The continuing cycles of new COVID variants make the future unpredictable and wreak havoc on the US economy. After a long period of recovery…
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  • Legislative Updates: How Changes in Washington Impact the Staffing Industry
    Paychex Government Relations expert, Sarah Faye Pierce, joins Staffing Industry Analysts to discuss what these updates mean for staffing and also provides attendees with a better understanding of what to expect in the months ahead when it comes to legislation related to staffing.
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  • How Does a Staffing Agency Get Paid?
    If you’re new to the staffing industry or considering starting your own staffing firm, one of the first questions you might ask is: How does a staffing agency get paid? It’s a great question – and understanding the payment process is critical for managing cash flow and growing a sustainable business.
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