How to Price Your Staffing Firm Services

Pricing out your staffing services correctly makes a huge difference to your bottom line

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Pricing is Key to Profitability

Owning your own staffing firm can be profitable, but only if you know what to charge your customers.

To succeed in your staffing business, you need a comprehensive understanding of pricing and everything that goes into it. To get you started, we have laid out a sample profit assumption to help determine bill rate, as well as some basic pricing terminology and definitions.


Get a rough estimate of what you should charge customers using our new tool, the Profitability Calculator.

Pricing Calculator (1)



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How should you price your staffing services?

See the samples and definitions below

Crunching Numbers

Bill Rate = Pay rate * (1+Mark-up)

Direct Cost of Labor = Pay rate * (1+Burden rate)

Gross margin = Bill Rate – Direct Cost of Labor

Example:  Assume an administrative assistant on assignment has a pay rate of $15. Assume your burden rate is 12%. Assume your mark-up is 50%.

What is your bill rate?

$15 * (1+.5) = $22.50

What is your direct cost of labor?

$15 * (1+.12) = $16.80

What is your gross margin?

$22.50 - $16.80 = $5.70 per hour

The $5.70 hourly gross margin is what you have as a staffing company to cover your overhead and your net profit.

How does mark-up affect gross margin?

Let’s take the same example and calculate using a 30% markup rather than 50%.

What is your new bill rate?

$15 * (1+.3) = $19.50

Your direct cost of labor stays the same:  $15 * (1+.12) = $16.80. 

What is your new gross margin?

$19.50 - $16.80 = $2.70 per hour

Changing your markup from 50% to 30% has a significant impact on your gross margin. ($2.70/hr compared to $5.70/hr)

Sample Profit

    % of Revenue % of Employee Pay (expressed as markup)
Annual Revenue $1,000,000 100% 150%
Employee Pay $667,000 66.70% 100%
Burden Rate $97,000 9.70% 14.50%
Gross Margin $236,000 23.60% 35.50%
SG&A (Overhead) $180,000 18% 27%
Operating Profit $56,000 5.60%  

As you can see, mark-up does not mean profit.  This sample has many variables based on your state’s tax rates and workers comp cost but it gives you a way to model your pricing and your profit expectations.

Pricing Definitions

Pay Rate

Direct pay given to the temporary workers that you send out on staffing assignments

Statutory Expenses

State Unemployment Insurance Tax Authority (SUTA):Rates and taxable wage limits vary greatly by state to state.

Federal Unemployment Tax (FUTA): Typically the rate is .06% on the first $7,000 in employee earnings. Some states have higher rates due to debts to the federal government.

Social Security and Medicare Tax Rate (FICA): This is a single flat rate to all employers of 6.2% for social security and 1.45% for Medicare tax. This is capped at a salary of $118,500 for each employee in 2015 but changes each year.

Workers Compensation Insurance (WC): WC is an insurance policy that covers work related injury and illness. Workers comp insurance rates vary by skill type, vendor and state.

Gross Margin

Gross margin is the amount of money a staffing firm gets to keep after paying the temporary workers payroll, benefits and payroll taxes (statutory expenses). Gross margin dollars are used to pay internal operating costs and owner’s profit.