Robert Mocerino

For over 35 years, Robert has devoted his career to working with staffing companies helping them to manage and grow their businesses. Having extensive experience in almost every vertical in staffing, he has proven success delivering working capital solutions to staffing companies and building partnerships.

A former entrepreneur, Robert operated his accounts receivable management company for 18 years managing the receivables and cash application for Fortune 500 staffing companies. In 2003, Robert joined Sterling National Bank (former Resource Funding Group, now known as Webster Bank) where he was responsible for managing the portfolio and credit and collections area of the payroll finance division.

After many years in credit and operations, he transitioned into client originations where he could work more closely with staffing companies to help them start and grow their business. As a former entrepreneur, Robert brings to the table a unique talent knowing what it is like to run a business. For two years, he held a senior position at Prosperity Funding developing their government contracting book before returning to Sterling in 2017 where he served as a Managing Director, Commercial Services. Most recently, Robert held a position as SVP, Managing Director Staffing and Government Originations at White Oak Commercial Finance where he furthered his knowledge of factoring and asset-based lending.

He is a member of multiple state staffing associations and serves on the board of directors for the NY and Massachusetts Staffing Associations where he is involved in various committees.  He is an active member of the American Staffing Association, Staffing Industry Analysts and Affiliated Staffing Group and supporting diversity and inclusion across the industry.   He is a Certified Paralegal (Georgetown University) and holds a bachelor’s degree (Kent State University).

Robert prides himself on developing and maintaining client relationships and is a strong proponent of consultative selling.  In Robert’s words “It brings me great joy to be working with a company that shares my deep passion for the staffing industry, to which I have dedicated most of my career. I am looking forward to working with staffing companies of all sizes in helping them to start, maintain and grow their businesses.

When Robert is not traveling or visiting clients, he enjoys time with his family and grandkids, dining out and going to Broadway shows.

Territories: Delaware, Maryland, New Jersey, New York, Pennsylvania, Washington, D.C., West Virginia

 

Favorite Movie: Too many to count, but if I have to pick one, Lord of the Rings: Return of the King”. Easier choice would be for favorite play – has to be “Phantom of the Opera”

Favorite Food: Spaghetti Bolognese

Favorite Hobby: Swimming, kayaking, skiing

Read Insights from Robert Mocerino

  • The Hidden Challenge of Security Operations: Managing the Back Office
    The Hidden Challenge of Security Operations: Managing the Back Office Winning a contract for 50 armed officers across multiple commercial facilities is a victory—until the back-office reality sets in. Managing complex shift differentials, state-by-state guard card compliance, overtime rules, and weekly payroll can quickly overwhelm an agency’s administrative team. Many security business owners start out…
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  • When Winning Big Threatens Your Bottom Line: The Cash Flow Challenge of Security Volume Spikes
    When Winning Big Threatens Your Bottom Line: The Cash Flow Challenge of Security Volume Spikes Picture this: An unexpected storm hits in the Southeast, creating an emergency demand for 200 security officers across retail and critical infrastructure sites. The holiday shopping season requires you to triple your unarmed guard posts overnight. The revenue potential is…
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  • women in business attire smiling

    The Risk of Leveraged Funding: Why Your Partner’s Cost of Capital Limits Your Growth
    The Hidden Ceiling: How Your Funding Partner’s Capital Structure Dictates Your Growth Picture this: Your staffing firm just landed a massive account—a 500-contract-worker deployment for a Fortune 500 client. You call your payroll funding provider to increase your credit line, only to hear the words that can stall a business in its tracks: “We can’t…
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  • The Practical AI Playbook for Staffing Firm Leaders
    In this webinar replay, marketing and AI expert Jeff Staats offers a free educational webinar designed specifically for staffing firm leaders who want to leverage AI with confidence—not confusion. In this webinar recording, you’ll learn how to cut through the noise and identify practical ways AI can help your team work smarter, improve efficiency, and…
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  • Disaster Recovery Team

    The Calm Before the Storm: Financial Preparedness for Hurricane and Wildfire Seasons
    Staffing firm owners have, on average, about 15 million things on their plate. It’s no wonder marketing sometimes takes a backseat. With lean staff and budgets, and time constraints, it’s often the first thing to get cut. You’ll get more business, you might think, by just focusing on sales.
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  • FEMA & Utility Staffing Contracts: Financial Best Practices
    Staffing firm owners have, on average, about 15 million things on their plate. It’s no wonder marketing sometimes takes a backseat. With lean staff and budgets, and time constraints, it’s often the first thing to get cut. You’ll get more business, you might think, by just focusing on sales.
    Read More >

  • Managing Cash Flow During Disaster Staffing Surges
    Staffing firm owners have, on average, about 15 million things on their plate. It’s no wonder marketing sometimes takes a backseat. With lean staff and budgets, and time constraints, it’s often the first thing to get cut. You’ll get more business, you might think, by just focusing on sales.
    Read More >
  • typing at a computer

    How to Calculate the Ideal Working Capital Ratio for Staffing Firms
    Staffing firm owners have, on average, about 15 million things on their plate. It’s no wonder marketing sometimes takes a backseat. With lean staff and budgets, and time constraints, it’s often the first thing to get cut. You’ll get more business, you might think, by just focusing on sales.
    Read More >

  • Net 30 vs. Net 60 vs. Net 90: How Payment Terms Impact Staffing Agency Growth
    Staffing firm owners have, on average, about 15 million things on their plate. It’s no wonder marketing sometimes takes a backseat. With lean staff and budgets, and time constraints, it’s often the first thing to get cut. You’ll get more business, you might think, by just focusing on sales.
    Read More >

  • 7 VMS Features Staffing Firms Should Actually Use
    Staffing firm owners have, on average, about 15 million things on their plate. It’s no wonder marketing sometimes takes a backseat. With lean staff and budgets, and time constraints, it’s often the first thing to get cut. You’ll get more business, you might think, by just focusing on sales.
    Read More >

  • When Should a Staffing Agency Outsource Its Back Office?
    Staffing firm owners have, on average, about 15 million things on their plate. It’s no wonder marketing sometimes takes a backseat. With lean staff and budgets, and time constraints, it’s often the first thing to get cut. You’ll get more business, you might think, by just focusing on sales.
    Read More >
  • Business meeting discussing economic outlook and cash flow strategies for staffing agencies.

    How Economic Uncertainty Is Changing Cash Flow Planning for Staffing Agencies
    Staffing firm owners have, on average, about 15 million things on their plate. It’s no wonder marketing sometimes takes a backseat. With lean staff and budgets, and time constraints, it’s often the first thing to get cut. You’ll get more business, you might think, by just focusing on sales.
    Read More >